I finally purchased the new iPhone 4S, and I could not be happier. This meant I had to switch my T-Mobile account to an AT&T account, which I had no problem doing. I selected the plan I thought will serve me best, and just like that my two year ‘relationship’ with AT&T has begun. In the past few days I logged into my AT&T online account numerous times in order to familiarize myself with all the new rules (mainly phone usage, and data usage). I found the experience to be much more user-friendly than the T-Mobile account experience, but that’s beside the point. What caught my eyes was a plan named Rollover Minutes. A simple plan that let subscribers carry over minutes from one month to another. I thought it was only fair, especially with customers, myself included, who don’t use all of their minutes.
And then it hit me
When I was in the process of finalizing my decision about which mobile carrier to select, the one thing I kept comparing was the data-plan each of them offered. They were all pretty much the same. Shocking, I thought to myself. All are competing for the same market, but none of them offer any special, groundbreaking, incentive to pick their service over the other.
The major phone companies, Verizon and AT&T, offered pretty much the same data-plan, and phone services. What surprised me the most was that in a world where everything is controlled by data, both companies did not manage to reach some sort of a customer-incentive plan that will make customers jump and say “wow, now that’s worth it”.
And then it hit me. Why not have a plan, such as the rollover-minutes plan I mention earlier, that will allow subscribers carry over their unused data? They can call it a Rollover-Data plan. I don’t work for AT&T, but if I were one of the company’s strategic planner, this is something I would have suggested.
If you are an AT&T customer, I’m curious to hear your thought? I added the @ATT twitter name in the title, so if you Re-tweet this post it will (hopefully) catch AT&T’s attention and maybe they can do something about it ( a one in a million chance, but hey..:-)