This post is part of a series of lectures, which you can view here, that cover various inbound marketing topics. The content is from Inbound Marketing University, a training program which I have completed and passed to become an Inbound Marketing Certified Professional, and an Inbound Marketing Educator.
Today’s topic is “Advanced Marketing Analytics”.
What you will learn: Listen to this enthusiastic presentation to understand what you should measure and how to best measure it.There is lots of information in this video, so feel free to take notes.
Homework Assignment: Review three analytical tools. What important web and marketing metrics can you measure with those tools?
If you would like to become an Inbound Marketing Certified Professional, you can do so by clicking here.
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Enjoy the class: