Marketing 2.0 is a meticulous work of an author who took the extra mile to explain the dynamics of Social Media Marketing, and give a thorough analysis of what works and what does not work in Social Media today.
In contrast to other books in the Social Media Marketing field, Marketing 2.0 relies heavily on using case studies of various companies. In addition to these case studies, the author himself added some of his own experience, which really helped with reinforcing what was discussed in the beginning of each chapter in the book.
I particularly appreciated the fact that Mr. Borges took the effort to divide all the “tools” available in Social Media into individual chapters, instead of congesting them into one or two chapters like other authors do in order to save time (I guess). This is extremely helpful, especially if you are planning to use the book as a textbook, which is not a bad idea at all.
If you have been around the Social Media”neighborhood” for some time, you might find some of the chapters to be a fundamental knowledge. However, I caution you not to flip the pages, as I am sure you will find some of this fundamental knowledge to be useful, especially combined with Bernie’s self experience case studies.
If you have never experienced Social Media Marketing before, or, alternatively, experienced it but feel like you need to learn more, this book is for you.
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