I enjoy working in the social media sphere. I get to meet new people every day, and engage in something that I am truly passionate about. I devoted the past 2 years studying social media -mainly by participating in webinars, reading books, and reading lots of blog posts. A few days ago, however, I reached a point where I questioned my passion to social media. What did I find? I found out that it is there, but with that there was an urging feeling to dive deep into a different field that most marketers are afraid of, SEO.
A brief background: When I was a teenager, I enrolled in a school that offered a Mechanical Engineering program. For some odd reason, I “fell in love” with numbers and long (too long) formulas. At the age of 15, I enjoyed staying home during the weekend and dive into these really long aerodynamic, and structural analysis problems. This era ended when I graduated from high school, joined the military and later came to the States to study Marketing and Entrepreneurship.
Fast forward to today: I never stopped having a passion for numbers, analyses, and the ability to think outside the box. SEO, which deals with lots of numbers and analyses, offers lots of this type of thinking. I decided, in the past two days, that I need to expose myself to the world of SEO, and learn its essence. When I say SEO, I don’t mean simple things like meta description, Alt tags, etc. These are all important subjects, no doubt, but personally I am looking for something deeper than just the basic. I am looking for the why and how of SEO. I am looking for ways to manipulate data in order to trick Search Engines to rank your page higher. Understand, if you will, how to talk to search engines.
What to expect: I will still write about social media and other inbound marketing topics, but expect to have more of SEO posts showing up in your feed. Since I am quite novice to this field, I have decided to start with videos that cover some of the fundamental topics of SEO, reading SEOmoz awesome SEO blog, and later, when I am done reading the books I ordered , start writing about it too.
Personally, I think every Marketer should take this approach. Social media is great, but it is only the tip of the iceberg. Combined with SEO, it can give you an edge that will help you thrive in the world of Inbound Marketing.