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I love the title of this piece!! And the piece itself too.
Thank you, Irm!
It’s interesting that you brought up an example of a professor. The reason I say that is because I see you as an educator in the marketplace and really teaching folks how to evolve their marketing strategy. Keep up the good tips! And yes, good ole number 4. An inbound marketing strategy will be less expensive because it is an investment vs. a cost.
Thank you for your reply, Dan. You are right about the investment vs. cost part. It is something I try to focus on when presenting a strategy in a meeting. A good CEO is one that can actually spot the immense opportunity that this kind of strategy offers.
Look forward to your next Blog post!