I read a very interesting article the other day that presented some insightful data vis-á-vis the relationship between Generation Y and Facebook. According to the report, 81% of Generation Y (population group in the US born from somewhere around 1976 to around 2000.) uses Facebook on a daily basis. The data presented in the report is great news for Mark Zuckerberg, CEO of Facebook, but not so great news for traditional marketing
One fact, which didn’t really surprise me, was that nearly half of Gen Y affluents read at least one blog daily, making blogs as popular as newspapers. I think it proves the point that other great marketers have been writing in their blog repeatedly, which is blogging for your business does and can help.
The 22 page long document also states that Facebook officially broke out of social networking in 2010 to become one of the most powerful media companies in the world, surpassing Google News in referral traffic to news and media sites. Just a few months ago, in July, Facebook launched its “Facebook + Media” page, engaging media companies directly to identify ways to drive more traffic to their FB pages. It seems to me that Facebook wants to have it all, and rightfully so, after managing to create a solid bridge between personal users and companies.
The report covers much more date, and I encourage you to download and read the rest of it. I think that the takeaway from this is that Facebook can serve as a powerful tool for companies and marketers who want to get their message out there. Facebook is changing and adapting to the new social environment every day it seems (more like setting the tone, but that’s a different argument), and it will be smart for companies to jump onto the wagon called Social Media, and start engaging their audience. Of course, one mayt argue, that before they do so they need to learn the do’s and don’t’s for facebook Pages list. ;)
Below is some of the data presented in the report: