I finally had a chance to test google’s new changes to SERP with a blog post I wrote yesterday. I wanted to test how ‘fresh’ content that appears in SERP really is. I was taken aback. I typed “Pro HDR App”–the title I used for the blog post–in the search box 12 minutes after I published the post, and lo and behold, it was right there! 12 minutes!
This is really a no-brainer. Blog more often. Pick good keywords. Be relavant. I know it sounds simple, but to do so, as a marketer, you’ll need to develop a good content-creation strategy. Personally, I really think a good content-creation strategy is one of the hardest thing to do as a marketer. Don’t get be wrong, you can create crapy content and publish dozens of articles each week, but what do you think is going to happen? Nothing! No conversions. Low to none CTR. A total disaster to your brand. There are many ways to create a good content-creation strategy, but that’s is a topic I’ll need to cover some other time. The point I want to emphasize though is that Google’s new changes to SERP do work, and as a marketer you need to learn how to turn these changes into an advantage over your competition.
How Do You Do It
There are a few ways you can use these changes to your advantage. These are just a few examples I can think of, but feel free to add yours in the comments:
- Product launch: if you are a blogger, you can take advantage of a new product launch event (let’s say iPad 3, for example) by creating content around this event, and strategically choosing your keywords.
- Breaking news: do you have a new product you are planning to announce? Good. Now get to work and start creating content around this product.