How Important Is Blogging To Your Business?

Blog
Blog
A week ago I wrote a blog post titled The Hierarchy of Social Media Sites Among Small Business Owners, which discussed the mistake small business owners do by paying more attention to Social Media sites such as Facebook and LinkedIn, and not putting enough effort to create a blog and produce invaluable content to their customers.

Today, as I was going through my RSS reading, I came across a great article from Hubspot that vindicated my point. As you can read from the chart below (Chart Credit: Hubspot awesome Marketing Blog), “85% of users ranked company blogs as useful or better…”.
This is to show that Blogging can be, and should be, included in all small business social media marketing plans.
As I wrote before, it takes time, effort, and dedication. But, the ROI is much higher than any other social media sites!
If you are a small business owner and not yet blogging about your expertise, you are missing a great (cheap) opportunity to connect  with your customers.

Hubspot Chart
Hubspot Chart

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