In a survey conducted by Pew Internet and American Project Life about the future impact of the internet, a solid majority of experts said that “the Millennial generation will lead society into a new world of personal disclosure and information-sharing using new media”.
From a marketing perspective, the data presented is good news to any Inbound marketer. At the rate of which generation Y is using social media, it is easy to see how it will be more reseptive to online interaction than traditional marketing (TV ads, radio commercial, billboards, etc).
The marketing take:
Companies who use traditional marketing to deliver (read: push) their messages will need to reassess their marketing approach, and learn how to effectively communicate online. It is no wonder we see more and more companies embracing social media and inbound marketing tactics to better engage their audience.
Where do you stand on the subject?