Last week I engaged in a marketing conversation with one of my colleagues discussing “links” on your website.
It was totally a random conversation, but nonetheless a very interesting one, which inspired me to summarize the conversation to a blog post.
So these are the points you need to know about “links”:
- You need to have a “links” philosophy:
The best links are always contextually relevant to your visitors (Not SEO as most people think). Those are the links you want, because they drive qualified traffic to your site. This should be your linking philosophy! I know it sounds a bit crazy, but you should really forget about SEO when thinking about “links”, and focus on your visitors. In other words, you want the “links” that drive the highest number qualified visitors to your site, so that you can convert them.
- Think Visitors before you think SEO:
First and foremost, links drive visitors to your site. These visitors come to your website because they followed the links on a different website.
The question remained is, how do you drive the most conversions from visitors who follow links? Simple, you do so by searching for sites that can deliver the most qualified visitors to yours.
Sites such as:
- Sites with lots of traffic: Links on a site with heavy traffic will drive a lot more visitors than an unpopular site.
- Sites related to yours: remember that you are looking for qualified traffic, not just any traffic. If you have a marketing blog, it will do you no good if you link your blog to a fitness blog.
- Sites with less competition: Yes I know, it does not make sense but keep reading. It can be better to attract an inbound link from a low traffic page where you are 1 of 5 links than a high traffic page with 200 links. Personally, I would rather be in the 1-5 links ratio, than 1-200 links ratio
- Types of links:
To save some reading time, I decided to link (some of) the following to other websites that probably will explain it better than me trying to write it. If I did not link it, and you want to know more, just send me an email, or leave a comment. I will be happy to elaborate:
Internal links; Relational links; Solicited links; paid links.
I am sure there is more to links than what I just wrote, so I encourage you to add comments if you feel I missed something.
My colleague and I thought it was what we call “introduction to Links building”. Hmmm, this could be a great topic for an IMU class.