Mobile marketing is becoming a hot topic in the Inbound Marketing realm. According to an article published on Hubspot, 33% of companies have mobile marketing strategies, and 62% are planning to have one in the next 12 months. In addition, the article revealed that 82% plan to increase mobile marketing investment in the next 12 months (read the full report).
It is cleared from the data that Mobile marketing has become the new trend among companies, and in order to prepare business owners need to learn and adjust to the new rules. The video below illustrates a few tips to keep in mind when designing a mobile marketing strategy:
(Note to reader: if for some reason you cannot see the video, click on the WISTIA logo, and come back to the website. This code is acting on me for some reason, but the video is wroth watching).