PR for Inbound Marketing (IMU Lecture)

Inbound Marketing University

This post is part of a series of lectures, which you can view here, that cover various inbound marketing topics. The content is from Inbound Marketing University, a training program which I have completed and passed to become an Inbound Marketing Certified Professional, and an Inbound Marketing Educator.

Today’s topic is “PR for Inbound Marketing“.

What you will learn: In this class you will learn how to run a successful inbound public relations campaign for both your clients and your own company. There is lots of information in this video, so feel free to take notes.

Homework Assignment: Consult a hypothetical client on how to create an effective inbound PR campaign. What content would you create?
What channels would you use? Why?

If you would like to become an Inbound Marketing Certified Professional, you can do so by clicking here.

Also, make sure to tune in to Hubspot TV LIVE today at 4:00PM EST.

Enjoy the class:

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