Promoting Peace Using Social Media

Promoting Peace Using Social Media
Promoting Peace Using Social Media

This post is not about politics, but rather my fascination as a marketer by the way social media marketing infiltrated to almost every aspect of our life, including the following example.

When you think about peace, and more specifically peace processes, what usually comes to mind are serious faces, world known leaders with expensive suits, bodyguards with armored vehicles, and lots of diplomacy. The last thing that comes to our mind is Youtube, twitter or facebook.

Today, as I was browsing the web to read some of the latest news, I came across an interesting article on Ha’aretz website. The article, titled as Peres dives into social media with a YouTube channel”, illustrated how the President of the state of Israel is using Youtube to promote his message for peace.  Wow, I thought to myself, this is really fascinating. A world known leader, a president of a country, uses YouTube to promote peace!

There are many implications for this type of action, but the most important message we should all take from this story is that Social Media has no borders, no police, no military, no soldiers, and no governments, it has only freedom. This means that any message you embed in the Social Media world can and will reach anyone, regardless of their nationality, religion or political views.

As a marketer I find it interesting how Social Media does not fail to surprise me every single day, which is  why I truly love what I do.

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