Résumé

[ITAI BOUBLIL]

• Management Experience:I have worked in six different industries, both start-ups and corporate levels, and managed marketing projects in both Hebrew and English. I am a talented inbound-marketer with an innate passion for creative problem solving, an appetite for difficult challenges, and the ability to create a budget-free environment.
• Marketing Leadership: deeply familiar with all phases of the online-marketing plan cycle: SEO, landing pages, content-creation, social-media optimization, lead-generation, lead-nurturing, email-marketing.
• Communication Skills: I am a multilingual and multicultural person who appreciates diversities of all sorts and sees in them opportunities to grow, both personally and professionally. Excellent presentation and public speaking abilities.

PROFESSIONAL EXPERIENCE

• Worked directly with the CEO to develop: strategy and implementation of company branding, content-creation strategy, lead-generation methods, optimization of all social media platforms and company’s website.
• Played a key-role in restructuring the company’s website. Key responsibilities: SEO, landing pages, A/B testing of final design.

• Write online-marketing articles geared toward a community of marketing professionals.
• Topics covered: SEO, lead-generation strategies, content-creation tactics, social media.

• Initiated, designed, launched and managed a budget-free online-marketing campaign that resulted in an increase of over 300 hours of personal training sales.
• Initiated, produced, directed and launched a series of over 30 tutorial and promotional videos to help educate the Princeton University community about sports and exercising.
• Optimized all social-media platforms by implementing different A/B testing methods. In charge of creating, managing and monitoring all social-media platforms (including Twitter, 
Facebook, Youtube, Google+, and blogging).
• Initiated and developed the production of a budget-free campus recreation online TV show.

• Co-directed the development and implementation of a website demo.
• Constructed database (700 Q&A) to use with the company’s core software (‘Anyboty’).

• Initiated, developed and directed a budget-free project, resulting in profit of ~$10,000 over a period of six months.
• Recruited, interviewed and mentored new staff for the expansion of the project.

• Responsible for planning, executing and maximizing marketing sales programs.

• A certificate program geared toward teaching key management skills.

Summer 2009                        Inbound Marketing Certified Professional

I.M University

• A program for certification in SEO, SMM, lead conversion, lead nurturing, blogging, closed-loop analysis, content media, email marketing, podcasting.

• Placed on the Dean’s list of academic honor Winter 2000 to Spring 2004.
• Developed an innovative service in the field of biometric technology as an addendum to a class, and 
led a group of students in the implementation process.

• Experienced in building and optimizing social media communities (Blog, Facebook, Twitter, YouTube, Google+ Pages).
• Highly proficient in SEO and Google analytics. WordPress.org CMS savvy.
• Experienced user of tools such as HTML, CSS, Facebook iFrame and FBML.
• Highly proficient in producing and editing videos using iMovie software.

• Inbound Marketing University Blog- A blog powered by Drupal and Hubspot.
• Sollé Coaching Blog-Online- Marketing Blog.
• www.itaiboublil.com- My personal blog.

Summer 1994-                        Search & Rescue Squadron

1997

• Developed unique leadership skills while working in stressful environments.
• Served as a team leader in an Elite Search & Rescue Squadron.