Education
Bachelor of Science, Cum Laude
College of Business
Boston, MA
January 2000- May 2004
- Concentrated in Marketing and Entrepreneurship-&-Innovation.
- Made the Dean’s List of Academic Honor (January 2000 to May 2004).
- Developed an innovative service in the field of Biometric Technology as an addendum to a class.
Professional Training
Inbound Marketing Certified Professional
Inbound Marketing University
Online Certification Program
July 2009
- SEO, SEM, SMM, lead conversion, lead nurturing, Blogging strategies, and closed-loop analysis certified professional.
Professional Experience)
Princeton, NJ
September 2007- Present
Social Media Marketing Manager (November 2009-Present)
- In charge of managing all Social Media Marketing channels for Stephens Fitness Center. Responsibilities: Facebook Fan page; Twitter stream; Media content creation; Analytics.
Evening Manager (June 2009-Present)
- Work with the Assistant Director of Campus Recreation (Fitness), in the administration, management and operation of the Stephens Fitness Center at Princeton University.
Social Media Plan Architect (June 2009-September 2009))
- Initiated, developed, and presented an Internet Marketing plan for Campus Recreation
Inbound Marketing Consultant (October 2008- March 2009)
- In charge of creating a Social Media Marketing plan using online content to reach members and potential members directly on the web.
- Worked cross-functionally with staff members to create the brand analysis for Campus Recreation.
B-Fit Gymnasium
Rehovot, Israel
April 2008
Project Architect
- Redesigned “B-fit 4 life” Marketing and Promotion plan.
- Led a one-week seminar entitled Nutrition and Training as a Group.
Support Machines Ltd
Startup Company
USA & Israel
January 2007- July 2007
Assistant Project Manager/Strategic Consultant
- Co-directed the development and implementation of a website demo.
- Worked closely with the tech team to meet project objectives and deadlines.
- Constructed database (approximately 700 questions and answers) to use with the company’s core software, Anyboty.
- Provided strategic consultation on how to enter the US market.
B-Fit Gymnasium
Rehovot, Israel
December 2005-December 2006
Business Analyst
- Spearheaded the analysis of why B-Fit was lagging in increasing its market share relative to major competitors.
- Assisted in re-structuring B-Fit marketing plan to increase its brand equity, and redefined its Inbound and Outbound marketing approaches.
- Coordinated with the Chief Executive Officer on a daily basis to assure a coherent strategy and project vision.
Project Innovator of “B-Fit 4 Life”
- Developed, designed and directed “B-Fit 4 Life”.
- Designed the marketing and implementation strategy for “B-Fit 4 Life”.
- Managed all revenues and expenditures generated by the “B-Fit 4 Life” project.
- Recruited, interviewed, and trained new staff for the expansion of the project.
Mondex, Inc.
Computer and IT services
Rishon Le Zion, Israel
August 1998 –July 1999
Sales/Marketing Analyst
- Worked with the Sales and Marketing departments to identify new market opportunities.
- Responsible for planning, executing, and maximizing marketing and sales programs to increase brand awareness.
- Worked cross-functionally with other departments to develop marketing and sales plans.
Military Experience
August1994- August1997
First Sergeant/Elite Helicopter Search and Rescue Squadron
- Israeli Air Force, Night Birds 118th squadron.
- Developed unique leadership skills under stressful environments.
Hello from Russia!
Can I quote a post in your blog with the link to you?
Hello there,
Yes you can. What is it that you want to quote?
Itai
I love it! I’m famous:) Thanks for the encouragement and I will be seeking your advice on a regular basis don’t worry!
You are welcome, M!
Hi!
You’re absolutely right in what your saying – but I do think you misunderstood Avinash.
He actually uses blogs as the example that creates the rule – i.e. blogs can have a bounce rate of 90% and that’s just fine, but in any other case, if more than 50% of users leave before clicking (since that’s how bounce rate is calculated), well, let’s just say you have a problem =)
Also, if you have a blog (like Avinash) that is also a way of selling your services (lecturer etc) – well then it’s imperative that you keep the bounce rate under control, making sure that visitors actually check out the “pay me” page ;-)
But as you said, yes blogs are a gray (or color) zone!
Thanks for commenting.
When you wrote: “if more than 50% of users leave before clicking (since that’s how bounce rate is calculated)”, what exactly did you mean by “clicking”? What if you homepage is also your Blog, which in this case you will always see a different article. In this case readers do not really need to click anything, but just look for the newset article.
Great layout of the piece. Very inviting.
Thank you, Ir. I am glad you liked it.
What an incredible opportunity! I know the journey will be exciting as you bring your communities together. I look forward to when you incorporate flickr so that those of us far away can see the events.
Thank you, Temple. I will definitely add flickr along the way. I have a few ideas in mind, but I will use it step by step…strategy, strategy strategy :-)
Hi, Congratulations to the site owner for this marvelous work you’ve done. It has lots of useful and interesting data.
Thanks for posting about this, I would like to read more about this topic.
Patience is everything! Work done in a hurry is work likely to be in need of ‘re-working.’
Glad you enjoyed Thanksgiving!
Itai
The security aspect is an issue however I believe that once a company has a security breach they get heavy fines that many times bankrupts them. We want the ease of not having to put in our credit card numbers every time however the merchant having the number is always a risk – in any credit card or debit card purchase.
Are we moving to a world where we have to have an iphone to function?
Suzanne,
I think we are moving to a world where “convenience” will play a key role.
I am not sure if the “Square” can only be used with the iPhone, but if that is the case, I think SquareUp is missing a huge opportunity. Why limit yourself to one machine?
To be honest, I am more interested to see a laptop based payment system, which I think will revolutionize the entire online industry.
I don’t get it, what do you without fail by the 3rd paragraph?
http://www.itaiboublil.com – go to my favorites!!!
Great review. I appreciate your candor and openness in writing as well. Like many, it’s hard to figure out what new bright and shiny object is worth spending time on. My initial “feeling” was it wasn’t going to be a purely intuitive – fun – exploration of a new tool. The good news is Google probably has a vision, of which, the end result is a functionality, and from this point forward the user’s input primarily defines the streets and highways to get to the final destination. I’m sure Google folks will value your input, as we all do.
Thank you Gary for your input! I read an interesting article today on Google Blog saying that GW will basically change what we know today as Email. I read a little more about it, and found out about the gadgets GW offers, and to be honest I think Google is on to something. The level of interaction is so high and sophisticated, that i can not even conceive its entire operation.
Let’s wait and see, my friend, what the future holds for us..:-)
Appreciate the Google Wave review. I have same challenge in that I don’t know enough people who have it or know how to use it. I can also see great potential and look forward to start using it on more regular basis.
Let’s explore more….
Thank you for your comment. The way I see it, Google Wave will probably change the way we communicate with each other. It almost seems an attempt to create a new Email platform, which is quite intriguing and exciting at the same time. Give it some time, and start creating small waves with people you know, it is the only way to test it, learn it.
I think what makes it really powerful are the gadgets it provides. The marketing possibilities are endless.
It is an exciting time to be an Inbound Marketer :-)
Thanks for the review. I think Google Wave is something that will become really successful once enough people start using it. Knowing Google it won’t take long to gather the critical mass of users to get Wave really rolling.
I have been using it within my company for project collaboration and general communication for about a month now and it has become an invaluable tool for us. Using Google Wave simplified our internal communication and increased productivity by quite a bit. No more bouncing emails back and forth, waiting for the other side to reply … it’s like email meets instant messaging on steroids.
We use it as a project management tool, work sheets, internal memo board, track of payments, to-do list, link exchange plus normal day to day communication.
Yes it is a bit rocky at times and the speed could be better, but considering how useful it is for us even now while Google Wave is still in it’s very early stages, I think it’s safe to say it’s really going to be a huge success.
That is exactly how I see Google Wave operating in the business world. It is a perfect tool for it. However, I also see it as changing the way we, as people, communicate with each other. I tested it for an email platform the other day, and I absolutely loved it.
You are right to say that once we get more people on it, we will see Google Wave growing to different dimensions, much bigger dimensions.
Very nice review of GWave. it is great to see the positive pulse of the comments on your blog. I have just posted an article on my site about using G Wave for marketing and Blogging. If you are interested you can read it at http://www.guidetomakingmoneyfast.com
I am preparing a new Pdf that you can download for free. It should be ready in about two weeks. Inside I have a list of over 100 robots you can use and a ton of other info.
Thanks for Sharing your Thoughts,
Larry Williams
Itai, I’m right beside you, every step of your way. And always will be. You haven’t only been supportive with the book so far, you WERE the only reason why I didn’t give up on this project some years ago.
Awesome my friend! So glad you’re finally making it to Boston. I can’t make HSTV tomorrow but maybe could meet up for some coffee or something if you’re around all weekend.
Thanks Dan. I am actually really excited about the idea of watching HSTV. Pictures and a blog post will follow :-)
Maybe we can meet Saturday?
Itai, thanks so much for the great review! It is always wonderful to have long time fans show up and support the show. Please come back any time you are in the Boston area.
- Karen
I think you are right on in your prediction about Facebook becoming THE hub of social network. It is also fast becoming a great place for business since pages with fans are more and more a “must” for companies that want to communicate with their customers. Thanks for your insight and great explanation of recent changes and their usefulness.
Thank you Susan for your input. I wonder if this type of move by Facebook will put them on the path of becoming the next Google (for social media).
Nice post and I agree with much of what you said. I disagree with your conclusion about being excited about this new tool. So far, I see a lot of problems with Buzz that could have been solved on day one by looking at other services. As you said, things need to be easy, but they are not. It took me hours to figure out how to stop the Buzz updates from hitting my Inbox. I am not completely soured on Buzz yet, but I think I will wait till the bugs are ironed out before giving it another go. The big fail is that you have to be in Gmail to do this.
Thanks Ron for your comment. I am excited to play with it because I do think it has the potential to become a good Inbound Marketing tool. I could not agree with you more on the bugs issues, which why I titled the post the way I did. It is annoying and very disappointing, to say the least, coming from a big company like Google. I do think they could have made it much much better. First impression is everything with a new product, but let’s wait and see how Google react to all the bugs mentioned. Grade thus far: C-.
Itai,
Good post and it makes you think. People do what is easy and what they think works. There is a lot of activity on LinkedIn that may drive business. In my case it has driven people to my website, but a lot of times it’s because I am posting a link to my blog there. If you have a blog and create compelling content for your audience, you will have a leg up on your competition who hasn’t figured it out yet.
Thanks Ron.
I think Blogging has a unique attribute to any business, which is adding value to your customers. If you can educate your customers about a problem, give them a solution, and on the way suggest your services as well, you got a “winner”.