SEO? What About WVO: Website Visual Optimization?

Browser-Size
Browser-Size

If you are a marketer, you are already familiar with the term SEO (Search Engine Optimization). Optimizing a website to be found via “organic” search is an important element of any website/content strategy plan, no doubt, but what about optimizing the way your website is viewed by the user?

Let’s say  you are creating a website with the purpose of collecting donations, how would you know where to place the “Donate” button so your viewers will see it right away and click it?

Browser Size is a free tool that helps you optimize the way your content appears on the website, which is important especially if you have (and you should have) a “call to action”plan .

This is how it works: On the example page that you see when you first visit the site , there is a “donate now” button (A call to action) which falls within the 80% contour. This means that 20% of users cannot see this button when they first visit the page. 20% is a significant number, especially if your goal was to raise money for a new kidney transplant operation. Knowing this fact would encourage the web designer to move the button much higher in the page so it can be seen without scrolling.

It is very easy to operate, simply type in your website URL and click “Go”. Try if for yourself.

facebook comments:

  • Love this very useful post!! Thanks for sharing your knowledge Itai!

  • Boaz K.

    Thanks, another thing to think about!

  • Thank you Boaz :)