Social Media for Big Businesses (#IMU Lecture)

Inbound Marketing University

This post is part of a series of lectures, which you can view here, that cover various inbound marketing topics. The content is from Inbound Marketing University, a training program which I have completed and passed to become an Inbound Marketing Certified Professional, and an Inbound Marketing Educator.

Today’s topic is ” Social Media for Big Businesses”

What you will learn: Paula presents interesting Southwest Airlines case studies that depict how her team used social media to build the airline’s brand..

Homework: Explain how you could use a social media team to manage a brand’s social media presence.

If you would like to become an Inbound Marketing Certified Professional, you can do so by clicking here.

Also, make sure to tune in to Hubspot TV LIVE today at 4:00PM EST.

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