Mike Volpe, VP of Marketing at Hubspot, wrote a great article the other day titled Why Social Media is BS, and I thought it will be important to share some of his slides with you. Often time Inbound Marketers focus solely on social media to promote their business, that they forget that it is only a drop in the ocean called Inbound Marketing.
When ever I talk to people about Inbound Marketing, the first think I hear from them is Facebook/Twitter. It is true that Social Media is Inbound Marketing, but Inbound Marketing is not social media. It is much more. Social Media is not really BS, not at all, but it should not be the focus of your marketing strategy either.
Watch the SlidesShare below, it really puts it in perspective.