Social Media ROI Does Exist (Proof)

Social Media ROI
Social Media ROI
This is good news to any social media marketer: Domino’s UK CEO, Chris Moore, has stated today in the company’s earning statement that their online orders strategy -now account for 32.7% of all orders- is a proof that their web and social media efforts are paying off.
Moore also mentioned that “all of these web-based activities offer a dual benefit of driving pizza sales online and building customer loyalty”, which is exactly what social media and inbound marketing is all about.
I am not sure about you, but I have been waiting to read an earning statement that declares Social Media as one of the main reasons for high ROI ever since I started writing about the topic. I personally think that as time goes by more and more companies will show the same results, which might actually change the way companies and small business look at marketing.

These are some of the Social Media numbers Moore mentioned:

  • Facebook Page: 36,000 fans (likes)
  • Online Orders: account to 32.7% of all orders.
  • Growth in internet orders: 61.4%

Below is an excerpt of his statment:

We have also been increasing our online activity to grow this sector of our customer base. Our main Facebook site now has in excess of 36,000 fans and there are numerous fans of individual store sites too. In addition, we have led the way with social media initiatives such as affiliate marketing, our super-fans programs and the development of a link up with Foursquare, the location-based social media site.
All of these web-based activities offer a dual benefit of driving pizza sales online and building customer loyalty with this section of the community. We are delighted to see the results of this activity with online sales rising to 32.7% of all UK delivered orders (2009: 26.2%). Across the UK and Ireland, we have seen growth in internet orders of 61.4%, accounting for £56.9m of business in the period(2009: £35.2m).”

You can read the entire statement here by clicking here.

What is your take on this? Is this the beginning of the end for traditional marketing?


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