Less than a week ago I conducted a research for a car insurance online. As expected, I “landed” on pages that required me to share plenty of information, that I reluctantly provided. While doing so, the thought of Spam direct mail crossed my mind. Surly enough, 3 days after I submitted the information, I received my first Spam direct mail for an Auto Insurance.
That made me thinking that A) they must have quite a sufficient spam system in place to send me these letters so fast, and B) if only these companies were good at communicating with their customers as they are with spam mail, so maybe they would not need to spend so much money on Marketing 1.0 outdated techniques.
I applied only to one company online, Progressive, so now I know who is the Spammer.