Queen Rania Invites You To jordan…For Free!

I love the way Rania Al Abdullah, Queen of Jordan, is promoting her country. Her latest video offers a swapping contest that is absolutely  genius. The concept is quite simple: “2 people from Jordan will swap locations with 2 tourists for 1 week. How? Well, if you’ve never been to Jordan, we’ll pay for you […]

Is Generation Millennial More Receptive to Online Marketing?

In a survey conducted by Pew Internet and American Project Life about the future impact of the internet, a solid majority of experts said  that “the Millennial generation will lead society into a new world of personal disclosure and information-sharing using new media”. From a marketing perspective, the data presented is good news to any Inbound […]

From A Diary of A SMM Manager: Creating A SMM Platform

The social media marketing platform I worked on for past three days is finally done. This post is mainly about my thoughts during the “building” process, a diary if you will of what I have done. I spent an average of 12 hours a day working, thinking, developing and creating the SMM platform, and I […]

Misunderstanding of Social Media Marketing

I attended a talk today at Princeton University titled “Blogs, Lulz, and Tweets: Social Media Comes to Princeton“. This is a summary of what I liked and did not like or disagreed with during talk. Liked: I liked the fact that Princeton University is aware of the power of Social Media Marketing,  trying to promote […]

Links, and What You Need to Know About Them

Last week I engaged in a marketing conversation with one of my colleagues discussing “links” on your website. It was totally a random conversation, but nonetheless a very interesting one, which inspired me to summarize the conversation to a blog post. So these are the points you need to know about “links”: You need to […]

Book Review: Marketing 2.0

Marketing 2.0 is a meticulous work of an author who took the extra mile to explain the dynamics of Social Media Marketing, and give a thorough analysis of what works and what does not work in Social Media today. In contrast to other books in the Social Media Marketing field, Marketing 2.0 relies heavily on using […]