Twitter is Dead, Long Live Twitter!

Today was a very exciting day for all marketers around the world. Today was the day Twitter reinvented itself with a new design, updated its iPhone app AND launched (limited to a few companies) the most anticipated feature of the year: Twitter brand pages for businesses. I spent most of the day in NYC so I was late to […]

Twitter New Promoted Tweets Platform (Opinion)

The new Twitter Ads platform is nothing more than another traditional marketing tactic that enters the social media sphere. What does it entail: Beside making your twitter experience an unpleasant one, you will start to see Tweets promoted by Twitter partner advertisers (see example below). In other words, annoying ads will interrupt the stream of […]