Other Than Marketing Blog Archive

Restaurant Review: Finale Desserterie & Bakery (Cambridge, MA)

Our next and final stop after the Indian Restaurant, was Finale Desserterie and Bakery in Cambridge.

Finale is a place we always associate more with good memories with friends and family,  than with its delicious desserts. We used to go there so often, that by now we are familiar with most of their wonderful desserts.

We decided to order three different plates to share with each other.

Our first dessert was the Molten Chocolate signature desserts. The Molten is a baked-to-order warm chocolate cake with a gooey center, served with coffee gelato, milk chocolate covered almonds and Valrhona chocolate sauce. This is a rich and tasty dessert.

Our second dessert was the Boston Cream cake. The Boston Cream features a delicious yellow cake, cream and chocolate. Also includeed are chocolate whoopee pies, a vanilla gelato sandwich with cherry almond florentines, apricot sauce and fresh fruit. We enjoyed this one.

Our third and last dessert was the Hot Fudge Sundae. If you love Sundae ice cream, this one is for you. It featured Tahitian vanilla gelato with fudge brownie pieces, hot Valrhona fudge sauce, fresh whipped cream and topped with a candied maraschino cherry. Heaven!

To be honest, we could not finish all of what we ordered. We came to Finale soon after we finished eating at the Indian restaurant. A better idea would have been to take a long break, and then come to Finale. It was still very good, and highly recommended. If you find yourself in Cambridge, craving for something sweet, Finale is definitely a place you want to try.

Finale Desserts

Finale Desserts

Restaurant Review: Tamarind Bay (Cambridge, MA)

Saturday night we decided to explore some Indian food, and the first place that came to mind was Tamarind Bay in Cambridge. Irm dined in the place a few times, so we decided to follow her advice

The restaurant is very small, and located at the basement level. There is something about small restaurants that does not agree with me, but it was not that bad that I was going to say no to a good Indian food.

For appetizers, we had the Chilli Batata: Potato edges and bell peppers cooked in chili sauce. This dish was very delicious, and also spicy (very spicy), so I suggest ordering some Naan to go along with it.

Our second appetizer was the Saag Aloo Tikki:  Spinach & potato cakes served with tamarind and mint chutney. This dish is highly recommended. The combination of the mint and spinach is a culinarily haven, especially when topped with the special sauce that is provided.

For our entrées we ordered three different dishes:

The Raahra Gosht, lamb simmered in a wok over a period of time until it turns crisp brown & garnished with fresh coriander, was a bit too oily to my taste. In fact, it was our least favorite dish because of its high level of oil (literally, the lamb was floating in oil). Suffice it to say we did not particularly like the dish, although it was not so bad that we could not finish it.

Our second entrée, Bhindi Adrak okra seasoned with ginger and onions sauce, was a little bit better, but we found the okra to be somewhat softer than traditional Bhindi (it had “mashed potato” like consistency).

Our third entrée was the Murge Malai Palak. Tender pieces of chicken cooked in spinach & cream sauce. The dish is a good choice if you enjoy eating creamy spinach and chicken. I thought it tasted better mixed with the Raahra Gosht, but it is only me.

We did not order any desserts, since we planned of going to Finale shortly after (review coming).

Overall, I enjoyed the appetizers more than I enjoyed our entrées. I will consider going back there, because I find their appetizers to be the most unique and flavorful Indian appetizers I have ever tasted.

The pictures below are the dishes we ordered.

Appetizers

Our Appetizers: Saag Aloo Tikki, Chilli Batata

Our entrées

Our entrées: Raahra Gosh, Bhindi Adrak, Murge Malai Palak

Restaurant Review: Saray Turkish Restaurant (Boston)

It became a tradition for us to eat at Saray Turkish Restaurant every time we visit Boston.

Dimitri, Irm and I ate there last night, and as always were very satisfied with the quality and the authenticity of the food.

For appetizers, we had some homemade (really homemade) hot hummus covered with sauté pine-nuts and butter. This ,of course, was topped with fresh cumin to give it a unique taste.

Also for appetizers, we had what is called “The Jerusalem Salad”. Fresh chopped cucumbers/tomatoes/red onions/and parsley covered with salt, black paper all mixed with lemon juice, and covered with fresh homemade Tahini. This is Irm’s favorite salad.

The appetizers came with freshly baked Turkish bread, which was extraordinary tasty.

For our main dishes, Dimitri and I ordered “the Special”, which is a dish that offers every single meat dish the restaurant has to offer placed on a plate (see picture number 1). This dish is highly recommended if you ever choose to dine in Saray.

Irm had a very good shish kabob, which was grilled to perfection (picture number 2)

For desserts, we ordered a selection of some Turkish sweets, which again was very satisfying and very fresh (see picture number 3).

I have yet to find a middle eastern restaurant that is as true to its culinary roots as Saray is. The selection of spices is carefully picked to match the unique Middle Eastern Cuisine taste I grew up on, which makes the food unique, tasty, and different than other so called Middle Eastern restaurants.

If you are in the Boston area, you definitely need to pay a visit to Saray. You will not be disappointed.

"The Special"

The Special

Shish Kabob (Saray)

Shish Kabob

Saray Turkish Sweets

Saray Turkish Sweets

Random Thoughts+Heading to Boston+Watching Hubspot.TV LIVE!

Boston

This post covers some thoughts that I needed to put in writing (for future reference).

If you follow me on Facebook/Twitter, you probably noticed a new status update that keeps appearing in your newsfeed, one that comes with a map and a location attached to it. I am using a new service from Foursquare, which is a really fun service. In a sentence, the service is a great way to locate and discover places to hangout by simply searching what your friends are doing at a particular moment.  It is particularly helpful, lets say, if you are planning to go out and you find out that Joe’s Bar is serving free beers until 11:00PM by simply reading the “tip” your friends wrote. There are plenty of other features it offers, but I do not plan to cover them all in this post.  The best way to explore it is by simply creating your account, and start building your community. It is fun.

From a Business Owner perspective, the marketing opportunities are more than I can mention in one post. Free offers, and coupons are just the tip of the iceberg of how small businesses can use this fun service. Overall, I think it is a great service. How big they grow depends mostly on what market adaption strategy they choose to follow. My advice, focus on both Business and User and then bring them together. People like free offers, and if free offers bring two ends together, then so be it.

On a different topic, I read a very interesting article today stating that the New York Times (NYT) is planning to charge money for their content on the web by 2011.

In one word, Wrong! Content is king, but with so much free content “floating” in the social media sphere, I just cannot see how the NYT is going to pull this off. I am sure they will get some loyal subscribers, but it is not going to be much, and in fact, I am positive that the NYT will alienate more readers from this 1999 strategy, than they will get subscribers. I guess I will have to wait till the end of 2011 to find out.

My last thought is on the ongoing technological revolution that is taking place right now, mainly by Apple, Google, and a dozen other electronic and automobile firms.

I find this whole process fascinating. To think that my TV will soon turn to a social media platform, free movies hub, and a personal computer is just too much to absorb in one reading. 2010 is going to be a great year for technology and ,most importantly, to consumers.

On a very exciting note, we are heading to Boston this weekend to meet our dear friend Dimitri before he moves back to Greece. I thought it would a great opportunity for me to finally watch Hubspot.tv LIVE, which is something I always wanted to do ever since they started the show more than a year ago. I will make sure to take pictures to all of you who watch the show, and of course blog about it once I come back.

My New Year’s Resolutions (2009-2010)

New Year's Resolutions

2009 was a great year for me. I set a few crucial goals to help my career, and I am happy I managed to fulfill them all.  I was promoted at my current job, twice, which is always a good thing :)

I developed myself professionally, and literally met hundreds of people through my social media journey, some of which became very good friends and mentors. I also got certified as an Inbound Marketing Professional by Hubspot, after completing their Inbound Marketing University Program.

Irm and I finally bought our first new car, which really serves us well in the little town we currently live in (self note: counting the days until we return to Cambridge, MA).

I created my own Website, and started blogging my thoughts and opinions about what I see and read surfing the Inbound Marketing sphere. I mostly enjoyed reading the comments, and interacting with readers from all over the world. Thank you!

Overall, I think 2009 was a great year for me. 2010, however, is an entire different story.

These are my resolutions for 2010:

My short term resolution is to complete my GMAT test, and get a high score so I can apply to MIT. This brings me to my second resolution, MIT. This is my one decade long goal,  which is why I focus so much on my GMAT score. I plan to apply to the Sloan School, and complete my MBA. High goal to reach, but I am always about facing challenges in life.

On the professional side, I plan to take my Social Media Marketing skills into the next level, and attend at least 30 Webinars, covering a vast range of marketing topics.

At my workplace, I plan to create a better Social Media platform, which I already started, and watch it grow and make our community happier.

On a personal side, I am hoping I can support Irm better with finishing her book. This has been a long and interesting journey for her, and I am glad I could be a part of it by supporting her.

I look forward to fulfilling all these resolutions in 2010. I think it is going to be a great year.

Happy New Year everyone!

The “Square”

Squareup.com

Squareup.com

I am very excited about the “arrival” of the Square. It was announced today on both Mashable and Techcrunch, and I truly see it changing the way we do business, and more importantly how convenient the process of online purchasing will turn into.

Ironically, in the past week I processed a few thoughts about the possibility of having a similar product that it is Mac/PC based Payment System (note: the square is a mobile based payment system). In fact, it happens every time I try to purchase online, and asked to fill in my credit card information. I always thought it was too long of a process.

The idea for an internet based payment system is not new. 12 years ago I held a marketing position in a company named Mondex, which used a somewhat similar concept. I will not go into too much details, but basically Mondex provided an electronic device that is connected to a phone landline (at the customer’s house), and can withdrawal electronic “cash” directly from the client’s checking account, and place it on a special chip that was embedded in the card (similar to a debit card, but with control of how much money one can put on his/her personal card). Customers could then go and shop around local businesses until they used all the money on their card.

Remember, it is 1998 so please do not attempt to draw a direct link between the square and Mondex.

Back to the square. I think it is a welcomed addition to the Internet world. I wonder, however, if having a device that is so simple to use will have any impact on our purchasing behavior. If you think about, what is easier than swiping your card using your iPhone to purchase?

There are still some security questions I have in mind, but I am sure they will be answered once the product is fully launched.

What is your thought about this device? Do you think it is good, bad? Will it make you purchase more?

Thanksgiving Week

Middle Eastern Thanksgiving

Middle Eastern Thanksgiving

I am finally back writing after a crazy week at work, and of course preparing our Thanksgiving Dinner.

The dinner was great! We invited a few friends over, and decided to celebrate the holiday with a little “twitch”. To begin with, we had no turkey at all. In fact, we did not have ANY traditional thanksgiving dishes (with the exception of desserts of course). Our thanksgiving dinner was a pure Middle Eastern style dinner, with lots of traditional dishes from around the middle east. Every dish was homemade, and judging by the comments from our guests, I think they really enjoyed it.

In case you are wondering what a Middle Eastern style Thanksgiving dinner is, this how the menu looked like:

  • Grilled Lamb chops with special middle eastern spices
  • Grilled Steaks with special middle eastern spices
  • Grilled kabob (homemade)
  • Homemade beef/eggplants Moussaka
  • Homemade falafel
  • Middle eastern salads
  • Grilled pita bread.
  • Desserts.

The days before Thanksgiving I was busy completing and launching the Stephens Fitness Center SMM platform.

I have to admit that all the hard work put in organizing everything was a pure joy for me. I know it sounds geeky, but I really enjoyed working on developing the SMM platform.

If I were to give one advice to anyone who is attempting to develop and launch such a platform, it will be to really be patient. If you start rushing yourself, you will probably miss a few crucial steps on the way, which will make your final platform look incomplete, and worse, unorganized.

Overall, it was a good week to be a chef, a host, and inbound marketer.

@BestBuy shocking experience.

Part 1, Introduction

Last weekend Irm and I decided to purchase a portable GPS. Even though some of our friends recommended us to just use a printed map, which I thought was too much early 2000 (i.e. MapQuest printed paper), we decided that for convenience reasons it is better that we go with the portable GPS.

I researched the topic for a few weeks, and concluded that the Garmin 265WT is the right device for my driving purposes.

The device offered the basic features of turn by turn, announcing street names, POI locations, a wide HD 4.3 inches screen, and some other great features such as hotels, restaurants, store addresses, etc locator gadget.

What really made the deal for me, however, were the two extra features Garmin added to this model that the cheaper model, the Garmin 255, did not have.

The first feature is the Make Hands Free Calls. This feature is designed to connect with your cell phone using Bluetooth wireless technology, hence eliminating the need to use hands when receiving a call on your cell phone while driving (illegal in NJ/NY). In addition to receiving calls, it also offers the option to use the device to dial numbers on the screen, again eliminating the need to use your cell phone.

The second feature is an integrated FM traffic receiver. What it does is quite innovative. It receives alerts about traffic delays and road construction that lie ahead on your route, and then provide a detour around the problem area. I thought it was a needed feature since there were many times I found myself stack in traffic on Route 1 (sometimes for hours!).

I will write a full review of the Garmin 265wt functionality once it arrives, but in the meantime let me share with you this experience:

Part 2, Best Buy

In order to save time on shipping, we decided to drive to Best Buy to purchase the product. They had a good deal on the Garmin 255 model (this is before I knew about the other features the 265 offered), which seemed like a fair deal so we decided to purchase it.

We asked the Salesman, the cashier, and another sales person in the store if we can return the product, and they all said “yes of course, but within 30 days”. Fair enough.

We left the store at 4:00p.m and drove back home using the device. The Garmin 255 worked well, but it lacked the other features that I wanted, so we decided to return it to the same store. We drove back, and entered the store at 6:00p.m, nearly two hours after we purchased the device.

This is were things took a wrong turn (from a customer perspective), which is why I decided to share it with you so you will know what to expect next time you purchase any product from Best Buy.

We approached the customer service desk, presented the open (but neatly packed) package, and asked to use our right to return the product.

The customer service specialists (CSS) agreed to our demand, but added that there is a 15% fee for “restocking”. Still puzzled with the request we asked for some explanation. The CSS pointed our attention to a sign on the wall, and the back of the receipt, that stated this policy.

We nicely explained the CSS that we specifically asked this question earlier when we purchased the product, and none of the staff mentioned anything about a 15% fee. Frankly, we would not have opened the package had we known.

After a few long minutes of exchanging arguments, we asked to speak to the manager.

To cut a long story short, the manager said exactly what the CSS said, leaving us frustrated.

This is when Irm used the one tactic that works so well in the Middle East, The Guilt, and the Relation to the Client Tactic.

She gave a profound argument that at the end of it the manager decided to refund us with the full amount!

This was great news, but I am still irate with Best Buy policy of charging 15% on Restocking, especially when no one in the store notified us with this information when we specifically asked for it.

Although I am pleased with the manager who understood our argument, I do not intend to buy any major product (beside maybe an iPod cable) from Best Buy anymore as part of my retaliation for what I call “cheat the customer policy”.

Best Buy (as a corporation) gets 1 star for Customer Policy Service. Too bad.

Google Voice

google voice72875 Google Voice

I have been wanting to Blog about this last week, but I needed some time to test it a little bit more before I could review it. Google Voice is GREAT! I love it.  Getting spam phone calls always get me mad, and Gvoice seems to be the perfect solution. What it does is simple, but genius. It  gives you a single phone number that rings all your phones, saves your voicemail online (just like checking your emails, but now you can listen to it), and transcribes your voicemail to text. There are other cool features such as listening to messages while they are being left, or block annoying callers by marking them as SPAM. I only started using it now, but from what I tested so far, it is really a brilliant idea.

I think the most useful feature for me now is that I do not need to call my voicemail every time someone leaves a message. I find the process of checking voicemail messages annoying and tedious.

My Gvoice number is (Six Zero Nine) 948-ITAI.

Movie review: The Yacoubian Building

I am a big fan of Egyptian movies. I remember that as a kid growing up in Israel I used to watch Egyptian movies every Friday at 5:00 in the afternoon with my parents. It was when Israel had only one TV channel, and watching the Egyptian movie on a Friday was quite the tradition at that time.

Last night Irm and I watched the The Yacoubian Building (Rented from here). The movie, almost three hours long, was brilliantly directed and written.  Briefly, it revolves around many different characters -which either live or work in the building-that come from different social levels in the Egyptian society. The characters introduce different personal stories anywhere from love, self recognition, meaning of life, frustration, corruption, politics, and much more. I do not want to elaborate too much, as I might ruined it for you.

The Movie, also, features one of my favorite Egyptian actor, Adel Imam, which I think is a brillant actor.

The Yacoubian Building

I highly encourage you to rent this movie, you will not be disappointed.